Marketing Comm LATAM
ABB
Naucalpan, Estado de Mexico, Mexico
hace 4 días

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions : gender, LGBTQ+, abilities, ethnicity and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Developing and implementing customer-focused marketing communications plans and campaigns for ABB’s Energy Industries business within the Latin America region.

This position works closely with the business operations and sales teams to identify growth opportunities and integrate them into the marketing communications strategy.

Additionally, the position will align with the global business strategy and regionalize global content and messages for Latin America.

Your responsibilities

  • Strategy : Responsible for creating, planning and implementing the marketing (and communications) strategies for the assigned area in accordance with global marketing and sales strategy and budget.
  • Produces action plans accordingly.

  • Targets Defines key Marketing targets in line with Division / Business Unit strategy and ensures these are achieved.
  • Messaging : Develop clear positioning and messaging; responsible for translating global content into local messages for the region.
  • Customer focus Determine local market needs and trends and identify growth opportunities in order to drive more leads for the Energy Industries business.
  • Generate demand and preference Develop and execute marketing communications campaigns including email marketing, digital marketing, social media and web content.
  • Utilize these tools to generate leads and gain market insights required to identify growth opportunities.

  • Support front-end sales team with sales kits / collateral and digital tools.
  • Own budget for marketing communications programs.
  • Plan, coordinate and implement event strategy for local Energy Industries events. Develop ways to engage customers virtually.
  • Support employee engagement. Develop local internal communications campaigns and plans employee events.
  • Your background

  • Bachelor s Degree in Marketing or Communications
  • 8 years of experience in similar positions
  • English advanced
  • Knowledge of Salesforce and marketing automation tools
  • Experience in industry of energy or automation
  • Experience managing budget
  • Project management skills
  • Strong writing, editing, proofreading capabilities
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