The direct marketing manager will oversee all aspects of direct marketing for our organisation from inception to the delivery of direct campaigns.
Duties of the direct marketing manager -Devising direct marketing campaigns in line with the organisationâ??s marketing strategy.
Sending targeted campaigns to specific individuals based on lead scoring. -Analysis of data with which to base campaigns on.
Maintenance of the lead database ensuring all leads are fully qualified. -Establishing criteria for the qualification of leads.
Amending lead qualification following the analysis of campaign data. -Making sure all direct marketing falls within brand guidelines.
Ensuring all direct marketing campaigns stay within budget. -Reporting on campaign KPIâ??s and overall return on investment.
Preparing and implementing schedules for all direct marketing campaigns. -Ensuring all campaigns are sent on deadline and within budget.
Background of the Direct Marketing Manager -Previous experience working in the same or related industry. -Extensive direct marketing experience.
Strong understanding of the marketing mix and where direct marketing fits within this. -Excellent interpersonal skills and the ability to work well with multi-functional teams.
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