Location Mexicali, Mexico About Syngenta : Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources.
Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown.
We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities Purpose of the role Generate demand in the field of the Syngenta product line, to achieve the business objectives of the company in terms of sales and collection Responsibilities
Have an updated database, get information in official dependencies, in magazines, official publications, exchange information with leading agricultural technicians, farmer associations, etc.
consult on the Internet.
Select the most important crops in the area and get them all the information related to their management, attend training courses on production management of these crops, interact with experts of these crops and stay updated.
distributors in the area through scheduled visits, problem solving, information exchange, invitation to technical exchange days.
There will be a CRM tool to manage the database of farmers.
Generate demand for our strategic products in priority crops through a formal program of field days and technical talks aimed at farmers and technical leaders in the area.
Define priority crops and strategic products by area, define the number of field days and technical talks per crop / product / per area, carry out the program of field days and technical talks according to the pre-established program.
Identify the leading technical influencers in priority crops in the area, develop a database of influencers, develop and maintain a relationship of trust, network, get the network of influencers to include our products in their program of recommendations