The pay per click executive will manage the companyâ??s pay per click campaigns ensuring they are effective at bringing in revenue.
Duties of the ppc executive -Managing the company's pay per click campaigns. -Analysis of keyword search volumes to identify strong keywords for campaigns -
Keyword research to establish strong buying keywords -Monitoring competitors pay per click campaigns and reporting on keywords being targeted -
Analysing return on investment of all PPC campaigns and reporting to the PPC manager -Maximising return on investment for allocated pay per click budget -
A / b testing with pay per click wording to establish the best click through rates -Allocating budget for remarketing and analysing ROI.
Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics. -Creating reports on campaign success and reporting these to senior management and clients.
Developing campaigns, copywriting, testing landing pages and writing development plans. -Collaborating with designers to produce creative for campaigns.
Devising strategies to drive online traffic to the company websites. -Optimizing existing campaigns and maximising return on investment.
Maintaining and monitoring keyword bids and monthly budget caps. Requirements of the role : -Previous experience with managing pay per click campaigns for a variety of organisations.
Up to date knowledge of Google analytics and various digital marketing software. -Excellent people skills and the ability to translate client briefs into results.
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