Direct marketing manager
Monterrey, Nuevo León, MX
hace 4 días
source : beBee

The direct marketing manager will oversee all aspects of direct marketing for our organisation from inception to the delivery of direct campaigns.

Duties of the direct marketing manager -Devising direct marketing campaigns in line with the organisationâ??s marketing strategy.

  • Sending targeted campaigns to specific individuals based on lead scoring. -Analysis of data with which to base campaigns on.
  • Maintenance of the lead database ensuring all leads are fully qualified. -Establishing criteria for the qualification of leads.
  • Amending lead qualification following the analysis of campaign data. -Making sure all direct marketing falls within brand guidelines.
  • Ensuring all direct marketing campaigns stay within budget. -Reporting on campaign KPIâ??s and overall return on investment.
  • Preparing and implementing schedules for all direct marketing campaigns. -Ensuring all campaigns are sent on deadline and within budget.
  • Background of the Direct Marketing Manager -Previous experience working in the same or related industry. -Extensive direct marketing experience.

  • Strong understanding of the marketing mix and where direct marketing fits within this. -Excellent interpersonal skills and the ability to work well with multi-functional teams.
  • Inscribirse
    Añadir a los favoritos
    Eliminar de mis favoritos
    Mi Correo Electrónico
    Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
    Formulario de postulación