Digital Consumer Marketing Specialist, Latam
Align Technology, Inc
Mariano Escobedo, Veracruz, México
hace 1 día
source : JobLeads

Digital Consumer Marketing Specialist, Latam

Digital Consumer Marketing Specialist, Latam

Digital Consumer Marketing Specialist, LATAM

21714

Join a team that is changing millions of lives.

Transforming smiles , changing lives

At? Align Technology , we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next.

We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation.

Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About this opportunity

The Invisalign brand is looking for a passionate marketer who thrives on building brands that consumers love. We are looking for a digital marketing maven who is excited about creating strategies that will drive awareness and usage of Invisalign clear aligners with adult and teen consumers in the Latin America market.

This is a unique opportunity for someone who wants to develop a market in key LATAM markets.

In this role, you will

Understand consumer behavior and journey, key consumer barriers to adoption and be able to effectively incorporate insights into the development of an online user experience to drive onsite conversion.

Responsible for content development, overall UX for the Invisalign website and JIRA management.

Oversee website analytics, user insights, and content designed to drive lead generation and conversion.

Lead continuous A / B testing and predictive marketing techniques to drive consumer conversion.

Working with agencies to deliver the appropriate content at the proper time to maximize awareness and consumer conversion.

Develop and execute SEO strategies in partnership with our SEO teams.

Work with the broader marketing team to design overall go to market plans to grow the Latin America Market.

Collaborate closely with internal and external partners, including agencies.

Guarantee compliance standards in all consumer-facing activities, collaborating with Regulatory and Legal departments also considering the differences among the countries in LATAM region

Leverage and adapt global assets and strategies considering local marketing maturity level, proposing solutions that can address local unmet needs and opportunities.

In this role, you’ll need

Requirements

5+ years of experience in B2C digital marketing, including : Digital Advertising, SEO, SEM, Social Media, Influencers, Marketing Automation and Analytics.

Online creative development and campaign management with Salesforce (or similar).

Experience in leading marketing agencies to allow challenge their ideas

Experience in strategic planning as well as digital campaign execution.

Education

  • BS / BA in marketing, technology or business-related field;
  • Advanced Facebook and Google Ads experience. Certifications are desirable.

    Advanced English. Spanish is desirable.

    Sound like a good fit?

    Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry,?Align?is quickly growing so we are creating more opportunities to expand our Align family.

    Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

    About Align

    Align Technology is a publicly traded medical device company that is?transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect.

  • Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world;
  • iTero Intraoral Scanners and?OrthoCAD?digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.

    By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work these are just some of the?

    things?employees say make Align Technology a great place to work.

    At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees.

    We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

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