Brand Manager
Truckl
San Luis Potosí, San Luis Potosí, MX
hace 18 horas
source : beBee

The Brand Manager will be responsible for driving the growth of the brand within our organisation and ensuring all aspects of its marketing and manufacturing match.

Duties of a Brand Manager include -Managing all aspects of the brand through the supply chain both tangible and intangible.

  • Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages. -Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
  • Sourcing suppliers and products that fit with the context of the brand. -Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Championing the brand internally making sure all elements of the company understand the brand and its goals. -Working closely with all parts of the company to ensure commercial goals of the brand are met.
  • Developing and sustaining strong working relationships with all stakeholders. -Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy. -Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences. -Managing external agencies and ensuring marketing budgets are met.
  • Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth. Our ideal background of a Brand Manager : -
  • Previous experience working as a brand manager ideally within a similar industry. -You will have hands on commercial experience and be driven and passionate in your approach to marketing.

  • Experience of the full marketing mix is essential. -The ability to influence staff on a 360 basis both up and down the organisation is essential.
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