Product Marketing Manager - Portuguese & English
Franklin Templeton
Mexico City, Distrito Federal, Mexico
hace 5 días
  • Please submit English version of resume / CV / work samples for review.*
  • At Franklin Templeton, everything we do is focused on one thing delivering better client outcomes. We do that by partnering closely with our clients, assessing their strategic needs, and identifying the solution or solutions that can meet the challenge.

    Over 12,000 employees working in 34 countries around the world are dedicated to servicing investment solutions for our clients in more than 160 countries.

    For more than 70 years our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.

    For more than 65 years, our success has been a direct result of the talent, skills and persistence of our people. We’re currently looking for qualified candidates to join our team.

    What is the Americas Product Marketing Team responsible for?

    The Americas Product Marketing team supports all lines of business (Retail, Institutional and Private Wealth clients) and has responsibility for creating compelling product stories and content that bring to life our product offerings in ways that engage clients to take action to invest - or to remain invested in our products.

    They act as product champions and product Subject Matter Experts (SME) for the Americas region, with particular focus on local asset management products for the region.

    What are the ongoing responsibilities of the Product Marketing Manager ?

    The Product Marketing Manager will partner closely with a team of Content Specialists to maintain the product content suite helping drive priorities and giving guidance where needed on story changes.

    S / he must develop a deep understanding of the investment philosophy and positioning of the products represented.

  • Leads product marketing for a specific fund or capability / asset class; responsible for developing the suite of support across the client journey (prospecting to servicing) and client types (investor, advisor, institutional)
  • Develops and refreshes the product story, ensuring it is timely and relevant for the various client types
  • Brings that story to life across communication types; presentations, web, brochures, thought leadership, etc.
  • Develops actionable sales ideas to help position the product
  • Liaises globally with different internal groups of all levels, including sales / marketing, client service, management, legal, etc.
  • Functions as a cross-departmental team member to support marketing campaigns on assigned product including email, thought leadership, advertising, social, etc.
  • Actively seeks to drive business results by identifying opportunities to enhance / strengthen marketing materials and messaging
  • Leads the requirements and development of all marketing aspects associated with new product launches, partnering with cross-functional resources such as Product Management, Product Development, Web Operations, Creative Services etc.
  • Acts as lead resource for sales and client presentations for events, client meetings, RFPs etc., working closely with other resources as needed;
  • market research, design, product content specialists and sales

  • Stays on top of competitive positioning of assigned product and asset class
  • Develops clear servicing support to help the firm maintain the assets in the fund and refreshes as required
  • Provides ongoing product training and leadership to content specialist team and other marketers
  • What qualifications would help someone be successful?

  • Bachelor’s Degree or equivalent experience in a related field
  • 5 8 years’ experience in the investment industry in a product marketing / management-related role
  • Solid understanding of mutual funds, ETFs, and financial metrics
  • Proficiency in English verbal and written is essential; Portuguese - verbal and written is HIGHLY desired.
  • Strong PowerPoint skills
  • Demonstrated ability to understand and incorporate detailed project requirements and instructions into finished product, and to work with minimal supervision
  • Highly organized organizes work and due dates to structure time effectively
  • Ability to transition to / from different initiatives and projects as opportunities and risks emerge
  • What makes Franklin Templeton unique? In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.

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