The Performance Marketing Manager role for Mexico and other spanish speaking countries in LATAM presents an excellent opportunity for a fluent Spanish speaker who is looking for a compelling challenge - you will be focused on delivering new customer acquisition for all Spanish speaking countries, growing MQLs, SALs, Opportunities, and ultimately, Bookings.
You will be in charge of building out demand capture and demand generation channels such as Paid Search, Paid Social and review sites and working on developing test channels such as direct buys, e-newsletters, affiliates etc.
to grow the overall Spanish Speaking Countries market.
This is an excellent opportunity for someone who is skilled in managing digital advertising channels such as paid search, paid social and display.
Ideally, we would like for you to be passionate about customer experience and have a keen interest to work in a fast-growing Technology company like Zendesk.
What will your responsibilities be
Own the marketing media mix for Spanish speaking countries in LATAM, working closely with the regional marketing and advertising leadership to establish the distribution of budget by channels and deliver the best ROAS possible
Build best in class digital practice for LATAM through both proven (Paid Search, Paid Social, Review Sites) and channels to test (programmatic, direct buys, affiliates, etc.)
Plan, activate and optimize digital media across multiple channels, from SEM to Paid Social and Display, working closely with the HQ team to adapt and evolve the roadmaps of each channel for LATAM
Keep a close pulse on the LATAM budget and KPI pacing as well as efficiency- making daily adjustments to performance levers such as creative, targeting and bidding to ensure performance marketing goals are achieved
Take initiatives to explore new platforms and inventory sources to test that can grow the LATAM business
Collaborate with the creative team in order to build LATAM specific creative where needed, and providing them with feedback on what works, what doesn’t with the objective to build a pipeline of new assets pertinent to each advertising channel
Report on the performance of each channel and of the overall media mix for the country, working with the analytics team as required
What skills are we looking for?
Fluency in Spanish - you will be making independent decisions on the relevant keywords and the right ad copy to use for your campaigns including frequently assessing Search query reports and making critical business decisions, all of which require language expertise
At least 8 years of hands-on experience managing Paid Search, Paid Social and / or Affiliate marketing campaigns with ROI focused goals
Cross channel experience, with proven ability in managing an entire media mix and scaling multiple channels successfully
Performance-based mindset - ability to understand the levers that drive performance and the actions needed to optimize campaigns (audience, bids / budgets, creative, conversion rate levers)
Bachelor’s degree or equivalent required
Proficient in Microsoft Excel
What type of personality and soft skills are we looking for?
You will be a key member of our team, so we are looking for someone vibrant, warm, empathetic, with communicative energy.
You are a self-starter with a high degree of motivation- you will be working closely with channel teams to build out channel-specific roadmaps for LATAM - which will require a high degree of collaboration
You are excellent at collaborating with others, especially working across teams, geographies, in a cross-functional setup and in a fast-paced environment
You have strong attention to detail whilst keeping the top-level objectives in focus
You have excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
You are able to set priorities, communicate these clearly and integrate feedback as and when the business needs to pivot
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers.
Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.
More than 150,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.