E-commerce Director - Guanajuato
Michael Page
Guanajuato
hace 3 días

Descripción de la vacante

The main responsibilities are :

  • Develop and execute e-Commerce sales and marketing strategy for all the company's brands : both their direct-to-consumer site and 3rd party e-Commerce partners, by the design and implementation of the operation model
  • Produce the Go2Market strategy
  • Establish an Omnichannel strategy by creating synergies and alignment across areas
  • Oversee the growth and management of all aspects of the e-Commerce business including planning, content strategy and development, promotional campaigns and other online marketing, website design, web analytics and web technologies
  • Establish and drive a merchandising strategy with a product assortment that maximizes revenues, including oversight on planning, product imagery, promotions, cross-selling / upselling, product copy, etc...
  • Work with the Marketing team to create digital marketing strategies to drive targeted traffic to the website and increase conversion, including email, PPC, SEO, retargeting, social media, advertising, affiliates, etc
  • Evaluate and current platforms & vendors in order to make the integration with the fulfillment process
  • Own the e-Commerce budget and P&L while delivering on specific KPI's
  • Perfil del candidato

    BA degree + MBA. 5-8 years of experience at e-Commerce management in the Retail Industry. 6 years of experience of management tools across : Digital Marketing, Merchandising, Operations, Technology etc Experience developing strategies for DTC, Omni channel, and pure players.

    A history of driving successful e-Commerce revenue creation. Strong initiative and demonstrated ability to collaborate across departments and levels.

    Proven analytical, data-based decision-making skills based on e-Commerce and consumer engagement metrics. Project management experience with high attention to detail is required.

    Well-developed understanding of consumer trends. Ability to think strategically and identify business opportunities. Strong verbal and non-verbal communication and negotiation skills.

    Strong organization and prioritization skills

    Confidential

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