Descripción de la vacante
The main responsibilities are :
Develop and execute e-Commerce sales and marketing strategy for all the company's brands : both their direct-to-consumer site and 3rd party e-Commerce partners, by the design and implementation of the operation model
Produce the Go2Market strategy
Establish an Omnichannel strategy by creating synergies and alignment across areas
Oversee the growth and management of all aspects of the e-Commerce business including planning, content strategy and development, promotional campaigns and other online marketing, website design, web analytics and web technologies
Establish and drive a merchandising strategy with a product assortment that maximizes revenues, including oversight on planning, product imagery, promotions, cross-selling / upselling, product copy, etc...
Work with the Marketing team to create digital marketing strategies to drive targeted traffic to the website and increase conversion, including email, PPC, SEO, retargeting, social media, advertising, affiliates, etc
Evaluate and current platforms & vendors in order to make the integration with the fulfillment process
Own the e-Commerce budget and P&L while delivering on specific KPI's
Perfil del candidato
BA degree + MBA. 5-8 years of experience at e-Commerce management in the Retail Industry. 6 years of experience of management tools across : Digital Marketing, Merchandising, Operations, Technology etc Experience developing strategies for DTC, Omni channel, and pure players.
A history of driving successful e-Commerce revenue creation. Strong initiative and demonstrated ability to collaborate across departments and levels.
Proven analytical, data-based decision-making skills based on e-Commerce and consumer engagement metrics. Project management experience with high attention to detail is required.
Well-developed understanding of consumer trends. Ability to think strategically and identify business opportunities. Strong verbal and non-verbal communication and negotiation skills.
Strong organization and prioritization skills
Director Ecommerce - Guanajuato De correo electrónico
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