At Hewlett Packard Enterprise, we bring together the brightest minds to create breakthrough technology solutions that advance the way people live and work.
What sets us apart? Our people and our relentless dedication to helping our customers make their mark on the world.
We are a team of doers, dreamers and visionaries; inspired by our purpose and driven by our strategy. We live by our three values : partner, innovate and act.
Our legacy inspires us as we forge ahead, always pushing to discover what’s next. Every day is a new opportunity to advance and grow ourselves, our company and the industry.
Some people call it an obsession, we call it a way of life.
What you need to know about the job
Hewlett Packard Enterprise advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Aruba is redefining the IT EDGE . Creating new customer experiences by building intelligent spaces and digital workspaces.
We are focused on campus, branch, mobility and the IoT to transform business models with the combined power of compute, context, control and secure connectivity.
Develop and secure approval for GTM plans and budgets.
Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
Define GTM metrics / goals / benchmarks and track / report progress against them.
Develop, drive and evaluate key web, social media or interactive marketing strategies / events to reach customers.
Develop and drive digital event experiences that result in significant and measurable improvements in understanding, conversion and revenue.
Develop closed-loop post- analysis for marketing programs and identify / execute indicated actions.
Develop offering / segment messaging and manage / monitor their delivery.
Develop / define customer segmentation strategies and customer experience plans and execute / monitor them.
Perform marketing operations activities as needed, e.g., Salesforce / CRM, PO / accrual management.
Align to sales objectives and priorities; and collaborate with the distribution sales and marketing to deliver channel campaigns and programs that support aggressive region revenue and growth goals.
Develop, drive and implement marketing plans for the HPE Aruba distributors, service providers and channels in the region that optimize pipeline.
Collect and analyze marketing results from multiple analytics dashboards, to drive continuous improvement
Actively manage with sales the mix of demand programs that deliver the highest quality of leads that convert to opportunities.
Identify and align cross-organizational and / or cross-region marketing plans to drive consistent marketing message and execution, share and apply best practices.
Are good at partnering, innovating, and making things happen. You're aligned with our core values
BA or BS in Marketing or related field; MBA preferred.
7+ years marketing experience, including digital marketing, offering marketing, segment marketing and partner marketing.
Agency, sales and / or channel experience a plus.
Expert knowledge of marketing principles, practices, tactics and tools.
Expert knowledge of offering, segment, partner and account- based marketing.
Expert knowledge of advertising / direct marketing / research vendor practices and procedures.
Well-developed understanding of the industry, offering categories and company offerings / strategy.
Strong project and budget management skills.
Excellent written / oral communications.
Strong analytical skills.
Excellent interpersonal skills.
Ability to build, manage and influence virtual teams.
Excellent negotiating skills.
Ability to interface effectively with all levels of management and functional disciplines.
Strong influencing and consensus-building skills.
Conflict resolution skills.
Develop / execute / evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer / partner engagement.
Strong partner to sales in account acquisition / development.
We offer :
A competitive salary and extensive social benefitsDiverse and dynamic work environmentWork-life balance and support for career developmentAn amazing life inside the element! Want to know more about it?