Job Summary & Responsibilities : C The position will be aligned with a certain market segment, but may work across brands in some cases and will certainly be coordinating with the other Newsroom Editors on cross-
brand news and promotions. Essential duties and responsibilities include, but not limited to : Content Creation and Curation Responsible for seeking the hottest news in the truck market segment, securing photos to support it, and writing news items to be posted online quickly.
Write 2 to 8 content items per day are expected, depending on complexity. Perform research on industry insiders to obtain special stories as well as create the expert editorial spin on curated items.
Write stories on anticipated events, such as new-truck launches, upcoming events with known reveals, etc. Complete assignments from editors who have a great story, but do not have time to research and report upon it.
Responsible for variety of news items such as curated videos from other sites, vehicle builds from top shops, identifying mainstream news items that may be entertaining to the audience (amazing acts, stupid criminals, dash-
cam), controversial and timely topics to exploit, new-vehicle information, staff changes at popular companies, relevant race results, etc.
Additionally, creating lists and entertainment features that are not news, but that drive traffic. Create corresponding scripts for short-
form video. Periodically content will display in the print product. Content Production Responsible for producing content to web : 1) formatting text and assets, 2) entering text, assets, and metadata information into a content management system, 3) and publishing to live websites.
Rights Management All photos and art used must be confirmed as legal to use, or to use at extremely low risk. Ensure no text has been plagiarized.
Social Promotion. Promote content on Facebook, Instagram, etc.. Education / Experience : Bachelor’s degree in Journalism, English, or Communications or equivalent industry experience.
Knowledge, Skills, & Abilities : Proven editorial skills. Outstanding command of the English language. Training as a print or broadcast journalist.
Knows how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.
Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
Ability to learn and adapt to new technology tools and usage of those tools within, but not limited to, articles, blogs, and social media.
Clear articulation of the business goal behind the creation of a piece (or series) of content. Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
Ability to interact with people of all skillsets, backgrounds, and personality types Basic technical understanding of content management systems, video editing and other web publishing tools.
Familiarity with web analytics tools , social media marketing applications and leading social media monitoring platforms .
A willingness to embrace change and to adapt strategies on the fly. Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
Able to screen out sales pitches and look for the relevant brand and customer story. Physical Requirements : The ability to sit for prolonged period of time and view computer screen.
Equipment / Software Used : Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) Work Environment : Work is performed in an office environment that is well lit and ventilated