Product Marketing Specialist - Enclosures, Industrial Plugs & Sockets
ABB
Naucalpan, Estado de Mexico, Mexico
hace 2 días

Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy.

Implement all marketing activities, and support Sales organization in driving sales and services of respective products.

Your responsibilities

  • Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
  • Executes annual marketing plan in conjunction with relevant Business Units / Product Groups. Prepares business plans focused on business development for a defined market.
  • Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
  • Oversees sales execution for assigned products by providing relevant materials and guidance to Sales teams.
  • Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.
  • Facilitates know-how sharing and cross collaboration.

    Your background

  • Bachelor s Degree in Electrical Engineering or related.
  • 3 years of experience (critical energy products).
  • Advanced English.
  • MS Office.
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