The online marketing executive will be responsible for carrying out all aspects of online marketing through a range of different digital media.
Duties of an online marketing executive include : -Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
Overseeing PPC campaigns monitoring their performance and return on investment. -Writing informative and effective search engine optimised copy for the website and external blog postings.
Using the CRM to maximise online marketing opportunities. -Managing the companyâ??s email marketing campaigns. -Monitoring return on investment for the different online marketing campaigns.
Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms. -Managing the content diary for social media content.
Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt. -Monitoring social media for company mentions and engaging with customers where relevant.
Ourideal background of an online marketing executive : -Previous online marketing experience. -Degree educated with a minimum of a 2.
1 in a relevant degree. -A CIM qualification would be an advantage but not essential. -Experience of HTML coding and Photoshop would be an advantage.
Analytical and proactive approach to online marketing.
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