Online marketing executive
econdact
Monterrey, Nuevo León, MX
hace 2 días
source : beBee

The online marketing executive will be responsible for carrying out all aspects of online marketing through a range of different digital media.

Duties of an online marketing executive include : -Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.

  • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
  • Overseeing PPC campaigns monitoring their performance and return on investment. -Writing informative and effective search engine optimised copy for the website and external blog postings.
  • Using the CRM to maximise online marketing opportunities. -Managing the companyâ??s email marketing campaigns. -Monitoring return on investment for the different online marketing campaigns.
  • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms. -Managing the content diary for social media content.
  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt. -Monitoring social media for company mentions and engaging with customers where relevant.
  • Ourideal background of an online marketing executive : -Previous online marketing experience. -Degree educated with a minimum of a 2.

    1 in a relevant degree. -A CIM qualification would be an advantage but not essential. -Experience of HTML coding and Photoshop would be an advantage.

  • Analytical and proactive approach to online marketing.
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