Head of CRM
econdact
Iztacalco, Distrito Federal, MX
hace 3 días
source : beBee

The Head of CRM will be responsible for managing and driving growth of the companies CRM ensuring all revenue opportunities from the CRM are maximised.

Duties of a Head of CRM include : -Working closely with the sales and marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.

  • Ensure the CRM provides an effective sales funnel and efficient sales process. -Analysis of the current CRM and ensuring itâ?
  • s fit for purpose and the goals of the organisation. -Define requirements for effective use of the CRM and its infrastructure.
  • Making sure the CRM is customer focussed and working to maximize its effectiveness for sales and distribution. -Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
  • Planning, managing and delivering multi-channel, digital CRM marketing campaigns. -Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
  • Ensure return on investment through KPIâ??s and performance metrics. -Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.
  • Our ideal background of a Head Of CRM : -Previous experience in similar Head Of CRM role. -Excellent technical knowledge of CRM and analytical systems.

  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
  • Excellent understanding of CRM principles in a B2B and B2C environment.
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