Product Marketing Specialist - Digital Solutions
ABB
Naucalpan, Estado de Mexico, Mexico
hace 4 días

Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy.

Implement all marketing activities, and support Sales organization in driving sales and services of respective products.

Your responsibilities

  • Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
  • Executes annual marketing plan in conjunction with relevant Business Units / Product Groups. Prepares business plans focused on business development for a defined market.
  • Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
  • Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
  • Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.
  • Facilitates know-how sharing and crosscollaboration.

    Your background

  • We are looking for a candidate with Bachelor's Degree in Electric, Electronic, Electromechanical or Automation & Control Engineering.
  • At least 3 years of experience in marketing and sales.
  • Knowledge of low and medium voltage equipment, SCADA system and electrical power systems.
  • Knowledge of Salesforce (plus).
  • Advaced english level.
  • Availability to travel 80% of the time.
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