Nike is seeking an intelligent and hard-working marketing professional to join the Nike Integrated Media team for Mexico.
As the Integrated Media Manager for Mexico Nke Digital Commerce, this role will be responsible for developing and driving the Nike media marketing strategy for Mexico markets in addition to coordinating and executing various elements of the campaigns with in-market teams with the goal of inspiring athletes* as well as generating awareness and demand for Nike products and innovation on Nike Digital Commerce.
Moreover, the Integrated Media Manager will manage and oversee the strategy and execution of media advertising campaigns across all digital media channels including but not limited to SEM, OLM, Paid Social and Affiliates.
In addition, the role will require collaboration with Integrated Media Manager for Brand Marketing as well as sports category marketing leads and functional marketing partners to ensure the most impactful 360-degree integrated media marketing campaigns.
PAGE-BREAKPAGE-BREAK Key Responsibilities : PAGE-BREAKPAGE-BREAK
PAGE-BREAKPAGE-BREAK Work closely with both Mexico Marketing Director and Mexico Nike.com Business Leader to develop the Digital Performance marketing model for Mexico Nike.
com that ensures we can exceed our business targets.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Create and communicate seasonal media marketing strategy for Mexico Nike.com to best accomplish business objectives.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Expand and carry out marketing strategies to drive traffic, revenue in an efficient ROAS.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Partner closely with Integrated Media Manger for Mexico Brand Marketing to create holistic full-funnel media journey for Mexico consumers.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Align regularly with Asia Pacific Latin America (APLA) Media counterparts for alignment on key APLA and Mexico Nike priorities and initiatives.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Attend Integrated Marketing Meetings with category marketing leaders to understand key category priorities and to create functional alignment.PAGE-BREAK
PAGE-BREAKPAGE-BREAK Measure business impact and report on pre-aligned KPI for each campaign via post-campaign reports and analysis, including recommendations for improvement PAGE-BREAK
PAGE-BREAKPAGE-BREAK Manage and oversee performance media advertising budgetPAGE-BREAK
PAGE-BREAKPAGE-BREAK Manage and maintain media agency relationshipPAGE-BREAK
PAGE-BREAKPAGE-BREAK Conduct and analyze competitive and industry market research to improve current media advertising programs PAGE-BREAK
PAGE-BREAKPAGE-BREAK Identify, experiment and develop new media strategy and tactics to connect with consumers in innovative ways.