Global Product Manager - eCommerce
HP
Guadalajara, Jalisco, Mexico
hace 5 días

Responsibilities :

  • Plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences.
  • Plan, execute and measure the online customer experience strategy and roadmap for a business or country.
  • Develop and drive editorial strategies and content for online properties, landing pages or websites.
  • Provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
  • Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
  • Manage and direct assigned agencies or contractors as needed.
  • Manage program budgets as assigned.
  • Education and Experience Required :

  • BA or BS degree in Communications, Marketing or Computer Science.
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
  • 5+ years of experience in interactive marketing or customer experience / user interface.
  • Knowledge and Skills :

  • Solid writing and editing for the web - some peer or manager edits typically needed.
  • Solid web analytical skills (measurement, ROI, forecasting).
  • Organization and program management skills.
  • Ability to link interactive plans and activities to business results.
  • Solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
  • Solid knowledge of Internet principles and web site production.
  • Solid knowledge of direct marketing and CRM.
  • Maintain HP marketing management systems as needed.
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