Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ : PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy.
Our open digital payments platform gives PayPal’s 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person.
Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid.
Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Lead the local partnership with sales to establish best in class practice around enterprise lead generation operations, from aligning with sales strategy, through to reporting and tracking.
Continuously monitor the sales pipeline to understand lead volume, enrichment, and revenue needs
Key partner to local database marketing team in providing briefs that inform scope - identifying, enriching and qualifying lead lists to be passed to sales.
Local oversight and knowledge sharing between capabilities and data quality, to ensure optimal path to qualified leads is achieved leveraging both global and local capabilities.
Educate and drive local adoption of standardized intl processes and structure, ensure best practice and streamlining operating cadences.
Highlight market nuances and propose alternative solutions.
Partnering with local sales to ensure transparency in process, handoffs and expectations are aligned.
Lead local efforts to deliver against merchant targets, provide local insight on the addressable audience and target penetration across portfolio, as well as identify areas of opportunity to increase results
Ensure alignment & presentment of value proposition and key messaging in a locally relevant way
Own and oversee adaptation of lead warming activities & local account based marketing tactics
Partner with insights and analytics to identify new opportunities and to inform marketing plans
Marketing Qualified Leads
Sales Qualified Opportunities
Avg deal size growth
Sales cycle acceleration
Contribution to pipeline
Contribution to revenue
ROI of all marketing spend
Coverage and Engagement in all target accounts
KEY SKILLS AND EXPERIENCE
5+ years B2B strategic marketing expert with merchant payments experience.
Demonstrated excellence in lead generation playbooks, leveraging marketing technology & integrated marketing campaigns.
Experience working in Mexico and LATAM markets, strong partnership with sales and ideally enterprise sales
Hands on strong executor who’s comfortable playing an individual contributor role.
Deliver on time and in line with budget allocated
Highly proficient in establishing processes and operational excellence & balance workstreams.
Work with partners and analytics to track campaign effectiveness.
Ability to work in an ambiguous environment, embracing change & delivering strong business outcomes.