CRM Manager
Truckl
Tlaquepaque, Jalisco, MX
hace 17 horas
source : beBee

The CRM Manager will be responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.

Duties of a CRM Manager include : -Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities. -Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through the CRM. -Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities. -Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • Our ideal background of a CRM Manager : -Extensive experience of direct and digital marketing ideally. -Strong background in customer acquisition, re-

    engagement and retention strategies. -Degree educated with a minimum of a 2.1 ideally from an IT or related degree. -A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.

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