Marketing and Communications Specialist
ABB
Naucalpan, Estado de Mexico, Mexico
hace 6 días

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions : gender, LGBTQ+, abilities, ethnicity and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Implement assigned marketing communications activities through all available communications tools

according to Group guidelines, directives and messages and in the frame of an approved budget.

Your responsibilities

  • Planning Proposes and implements communication plans validated by Marketing Communications Manager / line managers and restricted by the relevant budget.
  • Lead generation Generates leads via advertising, sponsorship and other promotional activities, using the web as a hub for integrated marketing communications.
  • Creative concepts Develops creative concepts related to all communication vehicles in accordance with corporate communication branding guidelines.
  • Oversees work provided by internal and / or external resources.

  • Events Organizes events and exhibitions to increase corporate image and to support business.
  • Media Manages relationship with assigned trade media, customers and public associations. Writes and edits promotional materials for use in various media.
  • Materials Manages the creation, production and publications of brochures, catalogues and other sales literature in either printed or electronic form to support sales activities and product launches.
  • Network Maintains a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation
  • Your background

  • Bachelor s Degree in Marketing or Communications
  • 5 years of experience in a similar position
  • Advanced English
  • Database management
  • Knowledge of Digital Marketing
  • Experience in Launching campaigns
  • Experience in Manufacturing Industry
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