Senior Demand Marketing Manager
Mexico City, Mexico
hace 6 días

Our agreement with employees

DocuSign is committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work.

You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.

Best of all, you will be able to feel great pride in the work you do, because your contribution helps us make the world better than we found it.

And for that, you’ll be loved by us, our customers, and the world in which we live.

The team

Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of the DocuSign Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business.

We design creative for a new business campaign, refine messaging around new product launches, organize captivating customer events, develop innovative social media campaigns, collaborate on playbooks and training with the Sales team.

Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

The position

The Senior Demand Marketing Manager Mexico will be our first in-region marketing member and is a critical driver of our entry into Spanish Speaking LATAM.

This person will be an active all-round contributor who will drive go-to-market planning and execution for DocuSign’s attraction and expansion into Spanish Speaking LATAM.

The Sr. Manager will work in conjunction with the sales leaders to focus on accelerating our sales pipeline. The successful individual will have knowledge of the SaaS market with strong analytic and execution skills to deliver impact and success.

This is a high impact role that combines strategy, leadership, project management, demand generation and best-in-class execution.

This position is an individual contributor role and reports to the Senior Director of LATAM Marketing based in San Francisco.


  • Development of annual / quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives
  • Execution of marketing campaigns with the required tactics to meet targets for acquisition and management of the marketing lead pipeline.
  • Tactics to include email, social media, events, digital advertising and syndication channels, web site experience, webinars, partners and sales engagements

  • Influence the content strategy to develop content aligned to stages of the buyer journey
  • Closely align with internal sales development teams to ensure that campaigns and leads are being followed up
  • Work closely with sales, technical, customer and management teams, in LATAM, other international regions, and our headquarters in California
  • Agree on metrics for all programs and report against these, to understand the impact of your campaigns on the business, testing, optimising and sharing best practices
  • Basic Qualifications

  • Proven track record (8+ years) of marketing experience with a technology vendor in a marketing manager position (with technology and B2B SaaS sector experience an advantage)
  • Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business
  • MBA / Bachelor’s degree in business or marketing
  • Native Spanish language, fluent in English
  • Preferred Qualifications

  • Excellent verbal and written communication skills, must have the ability to communicate with team members at varying levels, conceptually and tactically
  • Strong grasp of CRM systems (knowledge of SFDC & Eloqua a strong advantage)
  • Affinity to work with analytics tools to analyze performance and draw conclusions
  • Proficiency in Excel & PowerPoint
  • Great team player, enthusiastic and proactive
  • About DocuSign

    DocuSign® is changing how business gets done by empowering hundreds of thousands companies and tens of millions of users in most countries around the globe to sign, send and manage documents anytime, anywhere, on any device with confidence.

    DocuSign replaces printing, faxing, scanning and overnighting documents with the easiest, fastest, most trusted way to make every approval and decision digital.

    Organisations of all sizes and industries are accelerating contracts, approvals and workflows with DocuSign's Digital Transaction Management (DTM) platform and eSignature solution.

    DocuSign keeps life and business moving forward.

    DocuSign is an Equal Opportunity Employer. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.


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