Creative Content Manager, CBL - Mexico
hace 1 día


In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation , the activation of sharper digital plans , and the creation of breakthrough and award-winning brand and product storytelling .

This requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so our communications can resonate more deeply.

For this reason, two new Brand Company Functions are being created, located in Drive markets (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications : Creative Content Managers (content development) and Market Activation Managers (markets coordination and broadcast).


Develop superior creative content for the Drive Market as well as lookalike markets

Enhance consumer centricity fueling creative development with strong cultural insights gathered locally

Ensure global brand consistency and adhere to high brand standards & guidelines


Collect brand strategy and guidelines for creative content development from central Brand Teams in Chivas Brothers Gather requirements from Chivas Brothers and PR Mexico regarding creative content needs and local consumer insights Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform).

Those assets can include :

Local ATL Campaign around Diego Luna (all media) or other CEP for North Latam and the US

Key digital assets

Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related assets (e.g. Balmain)

Chivas initiatives such as the Chivas Venture, Manchester United FC / Football platforms and relevant cultural partnerships (where applicable)

Share creative brief guidelines with local marketing teams for other creative assets (e.g. : BTL, L3F) Manage relationship with creative agencies and partners (incl.

cost control) : global agency and / or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.

Liaise back with Brand Team in Chivas Brothers to ensure developments are on-brand and on-strategy Share content created with local market for broadcast Ensure all content created abides by the Responsible Marketing guidelines & COFEPRIS Be instrumental in helping the local marketing team moving forward with the new recruitment Strategy towards urban millennials.


Academic & Professional experience required

Graduate Degree with marketing or business management

Professional experience (min 10 years)

Strong experience in developing global and / or local creative campaigns

Preferable if previous experience (or at least a solid understanding) of global brands and street brands spanning sport, music and fashion (with a Gen Z focus)

Successful creative execution track record preferably lifestyle or luxury brands

Strong experience in leading creative development with multiple stakeholders, including agencies

English & Local language fluent proficiency

Marketing functional skillset

Creativity (Leading edge)

Insights into Action (Leading edge)

Digital Acumen (Leading edge)

Project Management (Mastery)

Influencing & Partnering (Mastery)

Brand portfolio & strategy (Mastery)

Leadership Attributes & Competencies

The 9 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least Capable on 6 of these 9 capabilities.

A professional development plan will be required for all other 3 capabilities to increase the level of proficiency.

Courage (in the Bold & Agile attribute)

Nimble learning (in the Bold and Agile attribute)

Customer Focus (in the Consumer centric attribute)

Cultivates Innovation (in the Consumer centric attribute)

Tech Savvy (in the Consumer centric attribute)

Drives results (in the Deliver through collaboration attribute)

Collaborates (in the Deliver through collaboration attribute)

Plans and aligns (in the Deliver through collaboration attribute)

Instills trust (in the Open & Authentic attribute)

Local contract

Job Posting End Date :

Target Hire Date : 2020-10-01-07 : 00

2020-10-01-07 : 00

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