Lead Marketing
Harley-Davidson
Monterrey, NLE, MX
hace 6 días

Location : MONTERREY

Additional Location :

Career Band : Professional

Job Function : Marketing

At Harley-Davidson, we are building more than machines. It s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience.

To keep building our legend and leading our industry through innovation, evolution and emotion, we need the best and brightest talent.

We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Job Summary

The Marketing Lead is the subject matter expert for all topics related to Global Marketing for one or more of the following areas : Parts & Accessories (Parts & Accessories), General Merchandise (General Merchandise), Motorcycles (MPP), Museum or events.

The Lead Marketing leads the execution of the approved marketing strategy for their respective area including and new product launch plan for multi-channel global use.

Partners with global and regional marketing stakeholders to ensure integration and maximization of assets created.

Job Responsibilities

  • Works closely with the Product Planning team to gain an understanding of new and existing product offerings and sales trends to inform product positioning, asset creation and promotional activity.
  • This position drives the creative process from concept through production and delivery of assets (print and digital) to ensure availability of quality tools and materials.
  • Partners with the Events teams to ensure Product Launch / event priorities are executed effectively.
  • Leads other through influence to ensure the proper execution of all marketing activities, including project assignments, distributing workload and ensuring consistent day-to-day work flow and tactical guidance.
  • Responsible for prioritizing and facilitating their respective Marketing budget.
  • Education Requirements

    Bachelor's Degree Required

    Experience Requirements

    Required

  • Requires a minimum of 8 years of related experience
  • Possesses a strong internal and external customer focus
  • Experience in high volume project planning and complex problem solving
  • Excellent facilitation, presentation and written communication skills
  • Analytical thinker, proven self-starter and problem solver
  • Preferred

  • Experience working with motorcycles
  • Proficient in Adobe Creative Suite
  • Likely to be in a specialist Digital role today with at least five years related professional experience leading creative, planning, security, optimization, localization and analytics reporting across all owned digital channels.
  • This role will lead all aspects of the digital function day to day.

  • Comfortable in a matrix, commercial and metrics driven environment with high levels of responsability.
  • We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles & related products, general merchandize, and more.

    We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

    Direct Reports : No

    Travel Required : 0 - 10%

    Visa Sponsorship : This position is not eligible for visa sponsorship

    Relocation : This position is not eligible for relocation assistance

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