No Relocation Assistance Offered
100536 - Del.Miguel Hidalgo, Mexico City, Mexico
Position Purpose :
The Latam Programmatic Manager is responsible for ensuring the correct implementation of the
digital communication strategies of each brand, adapting the Corporate and Regional Guidelines to
the demands of the local market, through the best combination of programmatic touchpoints available
to reach the target audience for each of the brands, all while ensuring the strict compliance of the
financial items associated with efficient management.
The Latam Programmatic Manager works with the media agency in tracking and monitoring the
programmatic media investment budget looking to generate efficiencies while achieving the brand's
Let’s talk about responsibilities :
Programmatic Media :
Oversees / works with agency stakeholders to :
Secure Programmatic Buying best practices coordination on implementation and campaign set up.
Identify new opportunities or weaknesses / limitations of audience strategies
Monitor audience building strategy and blueprint per brand / market in order to impact 1st party data with the right message and redirect our consumers to the right platform (audience journey)
Showcase campaign performance and provide in-depth analysis of results for Personalization purposes
Leadership Supervision :
Advises Senior Management on Programmatic Media related topics
Keeps the categories informed of the changes that have occurred in the media environment, which may affect their brands, so that the necessary preventive and corrective measures are taken
Monitors with the media agencies during the media plan implementation process
Implementation and Reporting :
Ensures the timely preparation of the programmatic media analysis by the agency, in terms of reach, frequencies and other programmatic media KPIs in order to ensure achievement with the targets set
Monitors programmatic media performance and budget and recommends corrective actions
Ensures the strict compliance of the programmatic media budget, through the detailed analysis of the accounting closings, in order to establish the necessary alerts for the adequate control.
What you need for this position :
Bachelor’s degree in Marketing, Advertising, Business Administration or related fields
At least 7 years of experience in media management (Online & Offline)
At least 3 years of experience in programmatic
Media Management experience either in a massive consume or in an Agency managing a CPG account
DSPs usage, PMPs agreements, RTB and wider programmatic landscape
Strong analytical thinking and strategic skills for translating Analytics Audience performance into strategic actions
Be confident working with numbers and large amounts of data
100% English Proficiency
Ms Office or Google Tools proficiency
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV.
Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http : / / www.colgatepalmolive.com .
To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http : / / www.
colgatebsbf.com . To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http : / / www.hillspet.
com . To learn more about Tom’s of Maine please visit http : / / www.tomsofmaine.com .
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application Accommodation colpal.
com with the subject "Accommodation Request" should you require accommodation.