Job Summary :
The Revenue-Research Pillar's goal is to combine local and North LATAM regional expertise to support TWDC multiplatform ecosystem with actionable information, pricing models, consumers insigths, analitycs and market trends in order to maximize our performance and revenue for our multiplatform (lineal and non-audience) and complementary OOH business across the region.
My job is to give support to the Revenue direction by coordinatig adhoc studies, delivering adhoc quantitative and qualittative analysys for internal and axternal clients.
Provide and Support using qualitative and quantitative data to position the various platforms of the company as a strong, revenue-producing brand, marketing key demographics that relate to major advertisers.
Conducted specific projects using external vendors, which allows the incremental revenue in each TWDC's business.
Answer requests from internal customers, interpreting the appropriate data, and communicating the results along with necessary presentations, tables, charts and graphs.
Develop storylines with analysis of media and consumer research studies.
Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.
on industry and consumer trends, and disseminate it to key Commercial Clients in an engaging and thoughtful way to enhance the value of our sales strategies.
Attend client meetings and represent the company in public.
Develop the primary research business stream to meet clients’ needs with innovative and profitable research proposals.
Conceptualize and present proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key Commercial Clients.
Oversee projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery.
Basic Qualifications :
Experience in MEDIA agencies and in Media TV / Digital.
Proactively seek out and evaluate new resources, tools, and partners to ensure that we are using the most current and effective methodologies.
Strong working relationship with colleagues across multiple teams within the organization.
Knowledge in how to communicate with clients to understand and document the business objectives.
Data interpretation, writing reports, and making actionable recommendations.
Excellent interpersonal skills which will enable candidate to present Research results to internal and external clients.
Knowledge of basic and specialized computer tools (TGI, IBOPE Media, Comscore)
Knowledge of Market Research and Digital Metrics.
Ability to Work under Pressure.
Spanish and English professional fluency.
College degree in Communications, Advertising, Media planning.