The Shopper Marketing Manager will be responsible for understanding the behaviour of its retail customers and ensuring all shopper marketing activities are focussed accordingly.
Duties of the Shopper Marketing Manager -Developing the shopper marketing strategy for the business based on shopper insights.
Tailoring shopper marketing campaigns according insights from consumers. -Overseeing beginning to end multi-channel shopper marketing campaigns.
Developing point of sale suites for use in store -Project management of various marketing campaigns targeting customers.
Delivering activation plans that span the entire shopper journey. -Tracking and reporting results of various in store marketing campaigns.
Managing brand budgets and maximising return on investment. Background of the Shopper Marketing Manager -Previous experience working as a shopper marketing manager ideally in a similar category.
Extensive retail experience and an understanding of what motivates shoppers. -Excellent interpersonal skills and an ability to communicate effective across all departments.
Strong leadership skills and an ability to make things happen.
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