The Head of Growth will focus on growing and retaining our customer base (both consumer / SMEs) by optimizing investment levers and understanding market dynamics, customer feedback / needs, and overall industry trends.
A Day as Head of Growth :
Understand every aspect of the sales funnel to develop and execute growth strategies :
Find and create new ways to acquire and retain new customers.
Target prospects and new leads by using email marketing, ads, and social media.
Nurture and convert leads with email marketing.
Harness the power of customer reviews and recommendations.
Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, affiliate) and conversion rate optimization.
Lead brand efforts to optimize awareness, trial and retention.
Analyse and digest market data - competitive analysis / market research and industry trends and insights.
Create and manage data infrastructure to properly measure / track KPIs.
Closely collaborate with cross-functional teams (sales, BD, product, tech, etc) to ensure
that revenue and profit targets are always exceeded.
Highly analytical and problem-solving oriented.
Superb people management skills.
Aligned with company’s culture : humble, empathetic, open minded and customer obsessed.
Previous experience as Head of Growth (including interactions with BD, portfolio mgmt, product development, finance, etc).
Ability to work in a fast-paced and high-volume environment with emphasis on accuracy and timeliness.
Thorough hands-on experience with web analytics and A / B testing tools / UI / UX.
Fluency in Spanish / English required.