E commerce Planner
Publicis Groupe
Ciudad de México, Mexico City, Mexico
hace 8 horas
Descripción del empleo

Generation of the media strategy (taking into account the inputs of the area experts) and planning  e commerce and performance campaigns for delivery to the implementation team.

  • Ensure that the campaigns meet the necessary requirements to achieve the planned objectives and their correct measurement.
  • Correct and timely delivery of planning e commerce and performance to the implementation team.
  • Monitoring of the implementation of the campaign, facilitating the necessary tools for execution.
  • Constantly propose new platforms, purchasing models or continually evolve the implemented campaigns (optimizations).
  • Maintain constant communication with customer representatives.
  • Analysis of the reports generated from the campaigns for the generation of insights to guide the client on the best options to achieve the brand objectives and, if necessary, negotiate the client's indications.
  • Punctual monitoring of the budgets assigned.
  • Correct follow-up of reconciliations.

Requisitos

  • 2 to 3 years experience in e commerce and performance media.
  • Proven experience in e commerce and performance media.
  • Experience with pivot tables in Excel.
  • PowerPoint (preparation of executive level presentations).
  • Advanced English
  • Knowledge of digital media purchase models.
  • Advanced knowledge of social media platforms (Facebook, Twitter, Instagram,).
  • Advanced knowledge of RTB platforms (DSPs, DMPs).


Información adicional

Key Capabilities:

  • Proven E commerce Certifications
  • Communication and effective negotiation.
  • Interpretation and analysis of quantitative data.
  • Teamwork.
  • Motivation for learning about the area.
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