Estamos buscando el candidato adecuado para cubrir este puesto en una empresa interesante.
The employer is looking for a growth specialist that uses analytics to drive business growth through data driven tests & strategies for our marketing team.
Deep analysis and understanding of the business conditions will be your main tools to assess new initiatives that lead to a profitable acquisition of new customers in Konfio.
What will I be doing?
Gain a deep understanding of Company's Business in order to develop and implement growth strategies for marketing channels such as direct mail, email, paid advertising and any valuable channels we can test for our business.
Define new initiatives KPIs, understanding the financial implications of each project and anticipating risks and opportunities along them.
Track results and measure the success of the new initiatives, translating data and insights into performance decisions.
Constant A / B testing through all initiatives, considering audiences, messages, distribution, landing pages and any other optimizations.
Establish learning agendas, followed by critical analysis of tests and decision-making based on results.
Partner with main areas of the business (product, data, design, content, sales, CRM, data science) to leverage results of the initiatives.
Brainstorm new marketing channels and ways to grow our portfolio. Quickly test these ideas for feasibility.
BS in engineering, business, actuarial sciences or similar.
Excellent analytic, strategic, and number management skills.
Strong business mindset, self-driven and results oriented.
Curious and eager to learn in a fast-paced environment.
Strong and relevant experience in business analytics.
Marketing analysis with different data sources such as Google Analytics, Facebook Analytics or Mix-panel.
Background in performance marketing.
Prior experience with digital products, eCommerces or fintech.
Vacation bonus according to tenure
Flexible time off with 15 days minimum, maximum at manager’s discretion.
Holiday bonus according to tenure
You'll be part of a world-class FinTech team, with people from more than 11 countries and top Mexican talent; you will never be the smartest guy in the room.
Direct connection with some of the top mentors in the digital industry from QED, Kaszek, Google, Facebook, PayPal, among others.
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