Who we are
Twitter Mexico Agency Development team serves as the company's ambassador and point of contact to drive Twitter’s strategic initiatives to Mexican holding companies and their agencies.
The team's purpose is to help its agencies and their clients create innovative programming, content and media solutions to drive business results for the holding companies, their agencies and for Twitter.
Who you are
As the Mexico Agency Development Lead at Twitter, you will play a key role working with our agency partners. You’ll help develop strategic relationships, from the holding company-level to individual agencies of all types (creative, media social, PR), to ensure that we deliver optimal value to agencies.
You will play a key role in supporting agencies with best practices, education, API support and research opportunities. We want agencies to innovate breakthrough programming featuring Twitter;
the Agency Development Lead will play a critical role in arming agencies with the knowledge and tools to develop and sell through ideas to their clients.
You will be accountable for driving revenue growth and relationships with key agency partners via strategic alliances, education, client partnering and ideation directly with the agencies.
What you'll do :
Serve as a liaison between agencies in Mexico and Twitter to help them develop and build first class programs for brands
Develop and nurture trusted-advisor relationships with senior-level executives to uncover and create a pipeline of strategic opportunities that ultimately influence and drive Twitter revenue.
Drive investment & performance for named Mexican agencies. Meet or exceed Agency revenue targets through direct engagements with agency partners and Twitter Mexico Account teams.
Create scalable programs that drive growth and align to agency business needs, while leveraging Twitter solutions to achieve success.
Develop and manage the concept and presentation of agency education, training and marketing initiatives, etc
Explain and demonstrate how and why individuals use Twitter to help marketers identify and inspire authentic uses of Twitter for their brand or clients
Develop and conduct educational bootcamp-style training to inform about best practices for using Twitter.
Work with agencies to uplevel their creative thinking and structure programs that deliver positive business impact for their clients
Work with agencies to document and merchandise innovative uses of Twitter :
Discover, catalog and 'case' great Twitter usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use Twitter
Provide an overview of the Twitter ecosystem, including owned- and operated-Twitter properties and third party partners and services that rely on the Twitter API, e.
g., power-user platforms, campaign management, and analytics services
Partner with sales to develop agency support plans
Grow agency relationships to increase Twitter fluency and grow revenue across major accounts Innovate Twitter-led programs that further build relationships and increase Twitter fluency among agencies
As Ambassador, represent Twitter at assigned Agency events and senior executive meetings to demonstrate Twitter’s product / capabilities that drives strategic opportunities.
BA / BS degree or equivalent
Professional fluency in English
12+ years marketing experience in an agency or media sales support function with a focus on emerging and social media
Demonstrated ability to think strategically about a particular industry and / or product set
Deep expertise in social media platforms, and demonstrated experience in Twitter best practices
Strong client-facing skills.
Comfortable with presenting to clients and agencies in both small or large groups
Familiarity with agency holding companies and strong relationships across the agency landscape
Ability to partner within cross-functional teams
Ability to consult and bring ideas to the table
Strong teamwork and collaboration skills
Ability to build internal networks to accomplish goals through collaboration with resources across teams
Strong writing and copy editing skills
A self-starter who takes initiative and is action oriented
Can balance the need for quick turnaround with longer-term strategic efforts Is flexible and can deal effectively with changes in priorities or ambiguity Is driven and solution-oriented and can overcome obstacles to drive projects through completion
Comfortable with a fast-paced, always-on, start-up environment
Strong PowerPoint and Keynote skills