About the job :
As part of Didi’s research team, you will be able to become the voice of the customer in order to improve and build on all of the experiences that DiDi provides to its users.
You will be responsible for gathering all the insight that will inform the creation of new product features, new product lines, improvements in the user experience, strategy definition, etc.
You will be the face of DiDi doing User Experience Research with Drivers, Passengers, Restaurants, Foodies and all of the actors that interact with our platform.
Work alongside different stakeholders in our business in order to run full research plans that guide and inform business decisions.
Define, Plan and Run full research plans from goal definitions, methods selection, cohort selection & recruitment, research, insight gathering, and communication.
Design and implement user-centered research using a variety of methodologies including ethnographic interviews, ethnography, interviews, concept testing, benchmarking / competitive analysis, usability, persona / profile creation, and other appropriate qualitative and quantitative research techniques.
Perform and match data analysis with qualitative findings in order to create actionable insights and recommendations.
Continually monitor research, data, and trends from secondary research sources (both internal and external) such as academic research and industry reports to inform and improve our research methods and methodology.
Contribute to the design systems and best practices to develop the area
Conduct research in various consumer environments.
Become the voice of the customer in order to create empathy and transfer user stories to key stakeholders & business Areas.
The Successful applicant :
4+ years of professional experience
Bachelor’s degree in design, sociology, anthropology, communications.
At least 2 years of relevant experience in strategic design, user experience research, UX / UI Design, product design, etc.
Strong background in qualitative / quantitative research processes
Medium to advanced Excel and PPT
Excellent presentation / communication skills
Advanced Project Management skills
Experience doing UXR for digital services
Design Thinking experience