Area Director, Sales & Marketing
Fairmont Hotels & Resorts
Fairmont Mayakoba, Riviera Maya, Mexico
hace 6 días

Summary of Responsibilities :

An effective member of the Executive Committee.

Direct all sales and marketing initiatives for two properties Fairmont Mayakoba and Sofitel Mexico City.

Prepares and administers the hotel's Marketing Plan and Budget to achieve the revenue goals.

Is a leader in Revenue Management to ensure that maximum revenues / yields are achieved in the development, maintenance and education of DAAP, Strategic Rate Pricing, Strategic Rate selling and will play a valuable role in the development of the Strategic Plan and the education of all members of the team to this direction.

Provides guidance and direction in the development of segment action plans.

Handles account management responsibilities for key market segment.

Provides the appropriate training programs to sales office staff.

Directs the activities of outside agencies and internal staff on local and in-house advertising campaigns; supervises the production and distribution of literature and collateral.

Ensures the integrity of key account / key prospect database and monitors staff input for accuracy, thoroughness and coverage of local area.

Prepares weekly, monthly, quarterly and annual reports as required.

Participates in tradeshows, conventions and promotional events within the hotel and trade related organizations.

Participates in select sales activities both on and off property.

Provides on-going direction and development support to all direct reports by ensuring appropriate sales training programs are in line with individual career objectives and by providing guidance and direction in the development of segment action plans.

Develops, energizes and leads a motivated, competent and cohesive team consistent with the hotel, Regional and Corporate needs through implementation of approved Human Resources and Sales Programs.

Liaise with Public Relations to stimulate additional profile within all markets, which complement the sales effort.

Coordinates and conducts periodic pricing reviews.

Maintains open communication with Global Sales Offices and Corporate Sales Office personnel.

Takes an active role in Regional and State Tourism Partnerships.

Focuses attention on prospecting new accounts, which may be users of other regional, national and international destinations.

Regularly entertains existing and potential clients.

Has ongoing personal involvement in community events.

Take responsibility for other duties as assigned.

Qualifications :

  • Must be fluent in English. Spanish Proficiency is an asset.
  • Bachelors Degree and / or Hotel Management Degree or Diploma
  • Five years luxury hotel sales experience of which at least two years has been as Senior Sales & Marketing executive.
  • Demonstrated knowledge / experience in advertising and promotional activities.
  • Computer literacy required including ability to understand and interpret financial data.
  • Highly energetic with demonstrated exceptional organization and communication skills.
  • Must be a creative and effective leader, possessing a high degree of professionalism, sound human resources and administrative skills.
  • Must be familiar with Sales Automation Systems, preferably Opera.
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