Manager, B2B Marketing
MasterCard
Mexico City, Mexico
hace 17 días

Overview

The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships’ activities in order to build MasterCard brand, develop relevant product positioning for an issuer / merchant, increase card issuance and usage to reach the issuer business objectives.

She / he will work also with sales team members and other internal cross-functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.

In alignment with the MasterCard business strategy and building on Traditional (Issuers / acquirers) and Non Traditional (merchants, partners) customers’ strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs

Responsibilities

  • Analyze our customers' objectives and leverage our assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while also providing the best solutions to create long-
  • term customer plans and value

  • In partnership with MasterCard sales team members, sizing and scoping the nature of the bank customer' assignment for MasterCard.
  • Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer’s preferred business resource.

  • Customer strategy implementation, marketing program ideation, program execution through to post issuer / merchant results tracking and analysis.
  • Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.

  • Budget management : Guarantee a savvy and efficient usage of the budget investments implementing post analysis activities to ensure proper ROI on funding.
  • Manage reporting and accounting activities as per timelines.

  • Develop differentiating marketing activities for measurable benefit to the bank customers and MasterCard such as :
  • Develop marketing programs focusing on brand building and specific products.
  • Leverage the sponsorship platform (assets management and promotions)
  • Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)
  • Assure compliance with all internal legal and financial procedures. Is responsible of developing all administrative process for all customer marketing projects, which includes Contracts, PR’s, PO’s, Tracking, legal authorizations, etc
  • Experiences

  • Bachelor's degree required, Master’s degree (preferred)
  • 100% English
  • Proven customer facing marketing experience with a mix in B-2-B and B-2-C, Brand Marketing, Brand management and Direct Marketing expertise for customer acquisition, activation, usage, retention
  • Strong account management experience - ability to understand customer needs, marketplace dynamics, industry trends and the competitive landscape
  • Leadership skills with the ability to recognize opportunities, forms a vision of what can be achieved that challenges self and others, garner support and advocacy, strategic planning and very strong project management skills.
  • Team player and achievement oriented

  • Strong strategic thinking and negotiation skills
  • Able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks
  • Demonstrated both creative judgment and the ability to motivate / manage agencies
  • Ability to turn qualitative and quantitative data and information analysis into actionable 'insights'
  • Able to work and move in a multinational, multicultural environment and sensitive to different cultural difference
  • Able to adapt to unexpected situation with prompt and positive attitude, able to challenge status quo
  • Must be results driven, solutions and customer focused
  • Strong skills in MS PowerPoint, Word and Excel; Presentation deck writing and proposal skills
  • Skills of networking and influencing; using strategic narrative and personal relationships
  • Equal Opportunity Employer

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